Bonnier Corp. Signs New Licensee for Outdoor Life Brand
May 11, 2020
April 28, 2020 (New York, NY)—Bonnier Corp. continues to expand its Outdoor Life licensing program and has partnered with Tidy Dog Pet Products, a leading pet product manufacturer, to produce all-natural jerky dog treats, Elise Contarsy, senior vice president, Bonnier Consumer Products, announced today. The Knoxville, TN-based company will produce “Outdoor Life Tennessee Pork Dog Jerky,” high-quality treats composed of pure pork shoulder, limited ingredients, and no preservatives.
“There is tremendous opportunity for the Outdoor Life brand in the Pet Products category. Dogs have been long trusted outdoor companions for a wide range of outdoor activities, and we are excited to begin this expansion into pet nutrition with Tidy Dog.” Contarsy said. “Tidy Dog is a growing, innovative company while Outdoor Life is an iconic brand with a high level of consumer recognition and trust for pet owners and aspiring pet owners. This is a natural extension of the brand and a perfect fit for both parties.”
“We’re proud to partner with Outdoor Life as their first licensee in the pet industry,” David Price, CEO of Tidy Dog Pet Products said. “We immediately saw the potential of this historic brand in the pet space, and are excited and eager to grow our footprint together.”
Tidy Dog will begin distribution of Outdoor Life Tennessee Pork Dog Jerky in the third quarter of 2020. The product will be available online, in Mass and Specialty Pet Retailers, and in Veterinary clinics.
Bonnier Consumer Products Group is actively exploring new opportunities for expansion of the Outdoor Life brand and onboarding additional licensees. For information about available categories, please send all inquiries to Richard Oren, Richard.Oren@bonniercorp.com.
ABOUT BONNIER CORP.
Bonnier Corp. is one of the largest special-interest publishing groups in America, with more than 25 multichannel brands extending into all platforms, including magazines, digital media, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Yachting, Flying, Salt Water Sportsman, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.
Cathy Hebert, firstname.lastname@example.org, 212-779-5023